I have this belief that in business and life, one can never be too late. Too late to start, too late to change, too late to grow up, too late to un-grow up, or too late to beat the competition.
MySpaceJust look at MySpace. The reigning King of social networks in the early 2000's was booted from his throne and is now forgotten. Why? Because a new prince (yes, a lowly
prince) allured the people with his good looks and charm. Facebook was a welcoming sight (literally) to the ugly and immature choice we had before it.
MySpace dominated the social networking space and was one of the most visited sites in the world.
One of the most visited sites in the w.o.r.l.d. Now they are the 29th most visited site (as of July, 2010
according to this site) and Facebook is #1.
Today, the old king is back
with a new facelift. But is it too late for it to regain the throne? Despite my earlier stated belief, I think it's too late. That is, if MySpace is planning to head up against Facebook, it is
too late. But if they focus on a slightly different niche, then they will simply change the game and become king once again, but in a different arena. That would be a wise move, indeed.
CraigslistJust look at Craigslist. This king's ways are so so simple that even the paupers can use it. He's devastated the
neighboring townsfolk's businesses and made it really easy for people to sell stuff, find jobs, find employees, find significant others, and much much more.
Along the road, young lads try to take on the King, but so far none have succeed. One such competitor is
Oodle, which recently was
purchased by WalMart. While Craigslist appearance could be likened to a burlap sack (which is about the only area I think could be improved), Oodle's interface is just too cluttery. I can't imagine what browsing and posting is like.
Craigslist came at just the right time and provides just the right service for millions of people. They are sitting in a perfect seat - the kings seat.
Beating CraigslistThough tough, I think it can be done. And Oodle has already failed IMHO. To beat Craigslist, or any other "king", I think there are 4 ways to do so:
- Keep it simple, but improve it's looks (good looks count)
- Stay focused on the niche (though Craigslist caters to hundreds of categories, they are still and only a classified service).
- Look for the weaknesses (Craigslist get's spam, people will grow tired. Look for a way to decrease the noise and increase the relevance. Also, Craigslist is so simple yet they never add features. Don't pour on the gravy, just add some parsley.)
- Make it fun.
I don't think I'll ever have the desire to take on Craigslist, but there are plenty of other fish in the sea and those are the 4 principles I keep in mind when I'm thinking about an idea I have.
I'll leave you with today's Gaping Void lesson:
All great ideas come with great stories baked-in. And all great stories have adversity baked-in. "Against the odds" etc. David doesn't always beat Goliath in real life, of course. That said, being David is the human condition. Being Goliath is not. -Futility via Gaping Void